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PROJECT

VOICE OF THE

FARMER GARDEN

Farm Journal Foundation is proud to be one of the only organizations to bring a network of engaged farmers and producers to the center of the conversations around agricultural innovations and nutrition. 

WHY IT'S IMPORTANT

Today 98% of the citizens in the U.S. do not actively engage in agriculture,with the majority being several generations removed from any direct connection to farming. 

This separation from agriculture creates an environment of misunderstanding about the origin of food, the way farmers and ranchers manage their operations, the importance of agriculture to the U.S. economy, and the variety of practices that are utilized to create safe, affordable nutrition for all. For a decade, Farm Journal Foundation has engaged with diverse stakeholders to bring the story of agriculture to life through multi-modal exhibitions and outreach programs.

WHO

3 million college students 
250 campuses across the US

HOW

Classroom curriculum 
peer to peer engagement 
Field level learning 
social community

WHAT

Diverse demographic academic disciplines institutions

IMPACT

Connect student voice to national level policy makers educate consumers voters and future leaders

  • WHAT IT IS

    Agriculture Through the Voice of the Farmer Garden is a living classroom that was launched in 2019 through a cooperative agreement with USDA’s Agriculture Marketing Services. 

    This exhibit is anchored by a permanent garden space located adjacent to the Jamie L. Whitten Building on the USDA campus and the National Mall. The Foundation transformed this green space into a tangible representation of the U.S. agriculture economy though raised beds, containers, and small “fields” which hold dozens of varieties of fruits, vegetables, grasses, herbs, row crops, and pollinator habitats.

  • FEATURES

    Year round, in-person or online visitors can engage in a walking tour around 12 plots in the garden as narrated by farmers who discuss the crops being grown and the importance of agricultural innovations and technologies that make feeding a growing population possible.

    Every Friday from May – October, the Voice of the Farmer Garden is co-located with the highly popular USDA Farmer’s Market and expands its educational footprint to include tent-covered kiosks with touchscreens that offer additional information and engagement.

     

    Friday visitors are encouraged to test their knowledge of modern agricultural practices and learn about the culture of farming— from living in a rural community to stewarding the land, and the ever-growing role of women in agriculture. 

  • FACILITATORS

    The Voice of the Farmer Garden is staffed by Garden Ambassadors who are local college students or recent graduates that have been specially trained through the Foundation’s established leadership development programs.

    The Voice of the Farmer Garden is staffed by Garden Ambassadors who are local college students or recent graduates that have been specially trained through the Foundation’s established leadership development programs. At the garden these ambassadors engage with visitors, host VIP delegations, and manage the exhibit. At a time when consumers are more interested than ever in how their food is grown, the Voice of the Farmer Garden connects modern agriculture to consumers in a way that is impactful and memorable.

IMPACT

The Voice of the Farmer Garden brings agriculture to life for the 98% of people who are generations removed from the farm

401 9th St. NW Suite 620 Washington, DC 20004  |  fjf@FarmJournalFoundation.org

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